Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites – Set More Hooks and Catch More Fish!

• Big time upgrade of a proven bait
• Three sizes to cover all your tube needs
• Innovative colors plus scent and flavor