The grandparent to more than 40 reel modelsover the span of a quarter centurythe reel that started it all. The ULA remains the embodiment of our core design tenets: innovative, lightweight, elegant and reliable. A touch nostalgic and a bit retro, yes but still relevant today.

ULA Force reels come with our patented conical drag system while ULA Purist reels forego the drag system in favor of the original lightweight click pawl design.

Available in classic original color way

Sealed Conical Drag
Metal Handle
Integrated counterbalance
Signature Power Arm frame
US made
Assembled in the US